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Crypto.com becomes a BANK? The exchange's new roadmap
By Davide Grammatica
Crypto.com exchange expands its offerings with new banking services and stock market trading, for an experience that combines DeFi and tradFi
The evolution of Crypto.com
Exchange Crypto.com has shared its new development plan for 2025: an ambitious roadmap, and one that aims to significantly expand its cex service offerings.
First, it seems clear that Crypto.com wants to bet on the integration of tradFi on the platform. It aims to introduce, for example, the ability to obtain credit cards and perform stock market trading.
“Level Up”, on the other hand, is the new ‘reward’ program to be applied to all new products and services, for a flexible reward structure that will allow users on getting benefits on every transaction made within the ecosystem.
“We were known by our users and our community as the place where there was the best product offering associated with the highest rewards,” said, in an official note, Kris Marszalek, ceo of Crypto.com. “Today’s announcement is a return to those roots.”
Key rewards include a 3 percent bonus on equity deposits, a 7.5 percent reward of idle cash balances for the first year, and 8 percent cashback for credit card spending in the first year.
An increasingly “bank-like” exchange
The entry headlong into tradFi is the child of a well-defined strategy, and one that is intended to reap the benefits of a long work of global cex regulatory compliance over the past few years.
Equity trading has been made available through a partnership with Watchdog Capital, and allows users to keep their crypto assets in the same place, for a new diversification solution.
The credit card, on the other hand, was born on the basis of the exchange’s popular prepaid card, and is made possible by new partnerships with various banking institutions that allow users to open new accounts and perform the normal banking transactions we are used to.
