Donald Trump prepares to launch his own Bitcoin ETF and more

By Daniele Corno

Trump Media & Technology Group, of which Trump is the majority shareholder, is preparing to launch several ETFs including two Bitcoin products

Trump's Bitcoin ETF? A crazy reality

Donald Trump is preparing to indirectly become the first president of the United States to launch ETFs on the market.

Trump is going to launch a Bitcoin Plus ETF. Safe to say first-ever POTUS ETF issuer. What a country.. pic.twitter.com/Oak9TyWtaV

— Eric Balchunas (@EricBalchunas) February 6, 2025

Through the Trump Media & Technology Group (TMTG), of which the president is the majority shareholder, an application has been submitted to register new investment products through Truth.Fi.

The application includes the launch of ETF and SMA (separately managed accounts) related to the narratives put forward by the new president. There will be 6 different investment products in question, 3 ETFs and 3 SMAs respectively, and they are as follows:

Made in America.
U.S. Energy Independence.
Bitcoin Plus.

This news has left most market operators stunned, in a new presidency that has done nothing but make headlines in the first two weeks.

America First

With the launch of these products, TMTG wants to provide investors with tools related to the main ideologies represented by the new President.

“America First” is the motto, and this is the reason behind the launch of the first two products. ‘Made in America’ will allow investors to invest in assets and companies in the USA, while ‘U.S. Energy Independence’, as the name suggests, focuses on instruments related to energy independence for the USA, strongly correlated to Trump’s promise to increase oil and gas production.

The launch of BITCOIN PLUS, on the other hand, although it is unlikely to find a prominent place given the competition with BlackRock (IBIT) and Fidelity (FBTC), presents itself as a real case study.

Almost as if by pure chance, the news comes following a new post on X by Eric Trump, son of the president, who states: “It seems like a great time to get into Bitcoin”.