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Solana: Adidas launches an NFT collection with Stepn Go
By Daniele Corno
Adidas and Stepn Go present a new collection of NFT sneakers on Solana, the union of fitness and digital fashion
Genesis collection of NFT sneakers on Solana
FSL, founder of Stepn Go, has announced the launch of the Genesis Sneakers collection , an exclusive NFT collection created in collaboration with Adidas.
This is the second chapter of a partnership that began in April 2024, with the launch of the first NFT Sneakers collection. The new sneakers, native onSolana ‘s blockchain , will be available exclusively on Stepn Go. They will be launched through a mint lottery on MOOAR, FSL‘s NFT marketplace.
Through a raffle, a total of 1,000 pairs of Genesis Sneakers will be up for grabs, at a cost of GMT 10,000 per entry ticket (currently about USD 1,047), with a refund for users who do not win theNFT.
STEPN GO x adidas – WE’RE SO BACK! 👊
We’re teaming up again with @adidas to break web3 a second time ⚡️
This new edition we’re taking things to the next level with a brand new edition of 1,000 co-branded Genesis Sneakers, exclusively on STEPN GO 🤯
Featuring 4 unique designs,… pic.twitter.com/2FxAM8c0Kd
— STEPN GO (@Stepnofficial) September 23, 2024
Innovations and features of Stepn Go
Stepn Go, following the beta launch released on September 4, 2024, has introduced several updates to improve the user experience.
One of the main features is the Haus system . It allows users to lend their sneakers to friends, sharing energy (in-game item) and gains made. This update has allowed the application to be distributed to an extremely wider audience.
In addition, Stepn Go offers Fitness Level, a feature that rewards users with additional earnings based on their activity.
The partnership and the challenges of the NFT market
The new series of NFT sneakers represents a significant opportunity for Stepn go to regain its market share after difficulties related to alleged Ponzi schemes and the ban in China.
Despite the controversy, the collaboration with Adidas reaffirms the platform’s potential in the wearables arena in the Web3 sector.
Yawn Rong, co-founder of FSL, said, “This new phase of partnership allows us to further integrate digital collectibles and fitness rewards.”
As Stepn go faces regulatory pressure on the NFT market, the launch of the Genesis Sneakers collection could contribute to renewed user interest, demonstrating that innovation is critical to the future of this ecosystem.
