Tether new minority shareholder of Juventus

By Davide Grammatica

The stablecoin issuer Tether has announced that it has acquired a minority stake in Juventus, as part of a diversification strategy

Tether invests in Italian soccer, and chooses Juventus

The world’s largest stablecoin issuer, Tether, has announced that it has obtained a minority stake in Juventus Football Club, recognized internationally as one of the most important football clubs in Serie A and in the world.

The investment (the exact figures are unknown) is part of a strategy of diversification adopted by the company some time ago, aimed at capitalizing on the leadership achieved in the stablecoin sector, with USDT which today boasts a market capitalization of over $140 billion. Tether had already shared several initiatives in the AI, mining and biotechnology sectors, and today adds a sports company to its portfolio.

The acquisition would also aim at the development of new blockchain solutions in the sports sector, integrating new digital assets, new payment systems and AI applications into business processes.

Football and blockchain

The USDT issuer is demonstrating that it wants to aim high. In fact, the whole dynamic is part of a process that began a long time ago, with the first interactions with the world of sport already taking place last year, with the sponsorship of FC Lugano through Plan ₿ (a famous crypto event in Switzerland sponsored by Tether).

“In line with our strategic investment in Juventus, Tether aims to be a pioneer in combining new technologies such as digital assets, artificial intelligence and biotechnology with the sports industry to drive global change,” said Paolo Ardoino, CEO of Tether. “We will explore avenues for innovative collaborations to revolutionize the global sports landscape.”