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Game changer Trump and Melania: is the crypto world already AT THEIR FEET?
By Davide Grammatica
The official launch of two memecoins by Donald and Melania Trump may be for many analysts a “paradigm shift” in the crypto world
Trump and Melania change the rules of the game
The launch of the $TRUMP and $MELANIA memecoins , on the record, by the world’s most important and powerful political figure, cannot fail to represent a substantial change in the U.S. approach to the crypto industry.
In some ways, an even too violent a change from what the community had hoped for, as it quickly went from renewed support for the industry to the launch of two “institutional” memecoins.
The TRUMP token literally blew up activity on Solana, with the coin reaching over $10 billion in capitalization within a couple of days. At one point the fully diluted capitalization had surpassed that of DOGE, and only the announcement of MELANIA then halted its bullish ride.
But more than price, it is the approach of the neo-president, which in itself anticipates a new regulatory era, in which cryptos are no longer something dangerous to be discredited (to protect the public), but a tool to bring the masses closer together, that is relevant.
According to Bernstein, for example, Trump’s could be a key precedent, as a result of which politicians will increasingly lean toward a pro-crypto policy for their “electoral potential”. The examples, by the way, would already be there, such as Argentina and Canada, where Bitcoin and cryptos are already a major political issue.
The debate over new presidential memecoins
In the U.S., the debate is already raging . If pre some the launch of these memecoins is a sign of renewed freedom and a push for innovation, for others it is a sign of difficult times ahead.
Among them is Eric Balchunas of Bloomberg. “I understand that this was probably done to increase enthusiasm with respect to the dawn of a new era,” he wrote. “But it strikes me as an unforced error in the making.”
I don’t like it. I get its prob being done to add to the enthusiasm for the dawn of a new era but it seems exploitative. Unforced error in the making IMO. https://t.co/qMxItkgMAN
— Eric Balchunas (@EricBalchunas) January 18, 2025
Rumors of favoritism, insider trading, and tokenomics issues also abound: the 80 percent of the token in the hands of CIC Digital (a Trump-affiliated entity) worries compared to early trades, but the signs that these assets may “last” regardless of the “meme” are many, and suggest that this is by no means an exclusively speculative operation.
“Capitalizing on Trump’s brand and politics,” again according to Bernstein, would have great ‘potential longevity’.
